Study: gays use social networking sites and blogs more

By: www.365gay.com

A majority of gay and lesbian adults are regular blog readers, according to a new report released by Harris Interactive.

Harris conducted online surveys to 2,412 adults- 341 of whom identified as lesbian, gay, bisexual or transgender. The market research firm said it oversampled gay men and lesbians so it could pursue a more in depth analysis of these groups.

Harris concluded that 54% of gay and lesbian respondents read blogs, compared to 40% of heterosexuals.

The study also found that gays and lesbians are bigger users of social networking sites, with 73% of respondents on Facebook, and 29% on Twitter. That compares to 65% of heterosexuals on Facebook and only 15% on Twitter.

When Harris broke down blog readership by content type, gay and lesbian readers outnumbered heterosexual readers in every category, from travel blogs to political blogs. Gay and lesbian blogs are read by 35% of the community, the study found.

Harris did not speculate why members of the gay and lesbian community frequent blogs and social networking sites more than their straight counterparts, but what do you think?